Mobile Commerce Event Recap

 

Thanks to everyone who attended our mobile commerce event last Monday. Apologies to most of you - who we had to turn away once all the passes were quickly claimed. 

Our panel represented 4 key segments of the mobile commerce ecosystem. It was moderated by someone who’s been helping drive ecosystem innovation since before most of us started dreaming about the revolution sparked when mobile tech entered the realm of bricks-and-mortar commerce.

Participating in the discussion:

  • Spencer Spinnell (Director of Emerging Platforms, Google / Google Wallet)
  • Jacob Styburski (Director of Product Management, American Express / Serve)
  • Jonty Kelt (CEO, Group Commerce)
  • Mike Brody (Co-founder, Payfone)
  • Mike Garelik - moderator (Continuous Commerce)

Here’s my attempt to extract a few salient points from the evening:

  • Mobile Monday New York members are (really) excited about Google Wallet - what it means for the industry and about being able to give it a try.
  • If you’re a developer and want to get involved in mobile commerce, think about the gaps you could bridge. Jonty from Group Commerce said, on average, consumer mobile visits to his deals network are 4x longer, but mobile conversion percentages are significantly lower than desktop.
  • While at Citigroup, Mike Garelik built my personal favorite early market trial - with the MTA / NYC subway! Mike’s knowledge of  - and often involvement with - key implementations and players knit our diverse panel together for energetic conversation and spirited debate.
  • Mike Brody thinks carrier-billed payments (including those enabled by Payfone) will be big in the US, and even more important in markets where consumer banking and credit are less pervasive.
  • At the same time as it innovates, seemingly much quicker than competitors, American Express maintains a clear and strong commitment to security. In other markets, seemingly heavy-handed security policies can be a barrier to innovation. In mobile commerce, it’s an enabler.

Thanks to our sponsors - Google Wallet, Payfone, Group Commerce, and Blue Point Brewing - for hosting the event and providing the food and drink.

OCT 3rd: Battle of the Brand Apps Event

UPDATE:  Within hours of going live, here are some of the  ”Brand Marketing Apps”  that were registered: 

   

REGISTER YOUR BRAND APP before Sept 27 noon if you want a chance to present.

This event kindly sponsored by FinnMob.

WHAT
Battle of the Brand Apps Event

WHEN
Monday, Oct 3rd | 5:30PM - 10:00PM

WHERE
DROM, 85 Avenue A, New York, New York

RSVP
Registration is FREE.  ATTENDEES REGISTER HERE.

AGENDA

The goal of this event is to create an opportunity for the community to learn about the best Apps for brand marketing build by developers, agencies and marketers in NYC.

  • Any company that has created a unique app for a Brand (See rules below that define a Brand) can submit an App from Sept 20~Sept 27 
  • All participants that signed up for the event will then have a chance to vote on the Apps they would like to see presented at the event.  Voting will take place from Sept 27 till Oct 3rd Noon
  • The Top 7 Apps companies will have a chance to present thier App. They must tell the story on how this app has support the growth of the Brand
  • All participants can vote during the event, and the Winner will recieve special prize

5:30~6:30pm  Networking and Drinks

6:30~6:45pm  Introductions from the Hosts

7:00~8:30pm  Top 7 Demo’s and Descriptions

8:30~9pm  Networking

9:00~  Special Event  ( Living Brand- Performing Artist with Mobile App) 

*How to Brand a Living Musician- Presentation by Mobile Backstage

Erin Barra Live (Presenting Music from New Album- Illusions) 

SUBMIT YOUR BRAND APP

SUBMIT Your Branded App Here.

Brand Marketing Application Rules
Branded App must specifically be created for the main purpose of “Brand Marketing” that Brand.
 
Brand Marketing is defined as: Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.  In terms of marketing, must achieve the following in the process-  build the Brand Awareness, Brand Promise, Brand Image, Brand Experience in some form.

This Brand Marketing should be for the purpose of building the business of the Brand and not for the purpose of the mobile application business, selling content in the Application or advertising in the Application itself.  The App should is used for the purpose of driving traffic to the product or service outside of the App.

It must be part of the following categories:
Advertising, Agriculture, Air, Architecture, Arts, Auto, Banks, Baseball, Beer, Clothing, Commerce, Computers, Cosmetics, Design, Education, Electronics, Environment, Expo, Finance, Food, Football, Games, Government, Health, Heraldry, Hockey, Hotels, Industry, Insurance, Internet, Jurisprudence, Medical, Military, Movies, Music, Pharma, Press, Radio, Real estate, Science, Security, Services, Shop, Software, Sports, Telecommunications, Television, Tools, Trade, Transport, Travel, Wine

Submission required information

  • What is the Brand you represent?
  • What does the App do as a Brand Marketing Tool?
  • What are the specifics it does for Brand Awareness, Brand Image, Brand Exposure?
  • Any method of tracking the results or ROI of Brand Marketing?
  • What is method for building Brand Awareness? ( i.e. entertaining game or content)

This event was co-Produced by MXM, MoMoNYC, NYCApps, NYCMobile

Apps World North America - 1-2 November 2011 at the Javits Convention Centre, New York

Apps World North America is being held on 1-2 November 2011 at the Javits Convention Centre, New York. North America has truly embraced the applications market, with even the US government under the Obama administration launching an app store and 16 apps earlier this year. American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform to command the attention of their customers and potential customers via their placement on the mobile desktop. Apps World North America 2011 will bring together many of the region’s top app Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.

For more information visit http://www.apps-world.net/northamerica/

Mobile Monday NY Members can use discount code: MOMO15

NOOK Developer networking - September 21 at Barnes & Noble Tribeca

Mobile Monday New York is partnering with Barnes & Noble as they bring their developer tour to New York in a couple of weeks.

This should be an interesting event focused on their huge new entry into the “tablet” market. B&N  asks that interested mobile, media, and technology executives who are looking to develop on their NOOK platform email the address below to request an invite.

Barnes & Noble
Invites You to an
Exclusive Networking Event

WHEN:  WEDNESDAY, SEPT 21 @ 7-9PM

WHERE:
Barnes & Noble Store, Tribeca
97 Warren Street
NY, NY 10007

Join us for complimentary cocktails and appetizers and learn about the extraordinary success of NOOK Apps for NOOK Color, our tablet built on Android.

To Request a link to RSVP, please email us at Developer_newsdesk@book.com 

Only senior-level mobile, media and technology executives are invited.

Mobile Commerce Event - September 26 at Google

We’re kicking off Mobile Monday New York’s fall season with a great September event.

It seems to me like pundits and prognosticators have been telling us of the coming age of mobile commerce forever. Services that let us whip out our mobiles to buy candy from the drugstore, hop a cab ride, or grab coffee from the street cart have been in trials for years, but haven’t been available to the masses.

Finally, it feels like that’s about to change. Over the last few months, big players have been rumbling about big plans with real technology, huge partnerships, and commitments to distribution.

Join us Monday, September 26th for an evening hosted at Google NYC where leaders from established firms and innovative startups in the commerce space will come together for a panel. We’ll discuss the pieces that are quickly coming together to create a mobile commerce ecosystem that seems poised to change the face of local buying and selling.

What: Panel discussion, followed by networking and drinks
When: Monday, September 26 at 7:00pm
Where: Google NYC, enter at 76 Ninth Avenue (near 16th Street) in Manhattan
Cost: Free, but Registration is required! 

Details on the agenda and participants will be provided soon. We are still accepting sponsorship proposals for this event, and for MoMo NY’s 2012 annual supporter program.