March 26th event - Developing for Nokia with WP7

This month, we’ve partnered with Nokia for an event that will introduce developers to building for Windows Phone 7 on Nokia devices. We’ve seen the beautiful devices (including its Lumia 900, winner of the Best Smartphone of CES) and some lucky souls have had a chance to play and live with them.

Now we’ll learn how and why to develop for the platform. We’ll also hear plans for the US market and Nokia’s focus on apps and developers, including seeding thousands of devices, and providing access to tools, support and training. Oh, and did we mention Nokia will be giving away FREE DEVICES?!

If you’re an individual or represent a company already building for WP7, let us know. Selected developers will be able present their work to the Mobile Monday community and Nokia.

WHEN: March 26th at 7pm

WHERE: The Canal Room, 285 West Broadway in Manhattan

HOW: Register now - space is limited

Mobile Commerce Event Recap

Thanks to everyone who attended our mobile commerce event last Monday. Apologies to most of you - who we had to turn away once all the passes were quickly claimed. 

Our panel represented 4 key segments of the mobile commerce ecosystem. It was moderated by someone who’s been helping drive ecosystem innovation since before most of us started dreaming about the revolution sparked when mobile tech entered the realm of bricks-and-mortar commerce.

Participating in the discussion:

• Spencer Spinnell (Director of Emerging Platforms, Google / Google Wallet)
• Jacob Styburski (Director of Product Management, American Express / Serve)
• Jonty Kelt (CEO, Group Commerce)
• Mike Brody (Co-founder, Payfone)
• Mike Garelik - moderator (Continuous Commerce)

Here’s my attempt to extract a few salient points from the evening:

• Mobile Monday New York members are (really) excited about Google Wallet - what it means for the industry and about being able to give it a try.
• If you’re a developer and want to get involved in mobile commerce, think about the gaps you could bridge. Jonty from Group Commerce said, on average, consumer mobile visits to his deals network are 4x longer, but mobile conversion percentages are significantly lower than desktop.
• While at Citigroup, Mike Garelik built my personal favorite early market trial - with the MTA / NYC subway! Mike’s knowledge of  - and often involvement with - key implementations and players knit our diverse panel together for energetic conversation and spirited debate.
• Mike Brody thinks carrier-billed payments (including those enabled by Payfone) will be big in the US, and even more important in markets where consumer banking and credit are less pervasive.
• At the same time as it innovates, seemingly much quicker than competitors, American Express maintains a clear and strong commitment to security. In other markets, seemingly heavy-handed security policies can be a barrier to innovation. In mobile commerce, it’s an enabler.

Thanks to our sponsors - Google Wallet, Payfone, Group Commerce, and Blue Point Brewing - for hosting the event and providing the food and drink.

OCT 3rd: Battle of the Brand Apps Event

UPDATE:  Within hours of going live, here are some of the  ”Brand Marketing Apps”  that were registered: 

REGISTER YOUR BRAND APP before Sept 27 noon if you want a chance to present.

This event kindly sponsored by FinnMob.

WHAT
Battle of the Brand Apps Event

WHEN
Monday, Oct 3rd | 5:30PM - 10:00PM

WHERE
DROM, 85 Avenue A, New York, New York

RSVP
Registration is FREE.  ATTENDEES REGISTER HERE.

AGENDA

The goal of this event is to create an opportunity for the community to learn about the best Apps for brand marketing build by developers, agencies and marketers in NYC.

• Any company that has created a unique app for a Brand (See rules below that define a Brand) can submit an App from Sept 20~Sept 27 
• All participants that signed up for the event will then have a chance to vote on the Apps they would like to see presented at the event.  Voting will take place from Sept 27 till Oct 3rd Noon
• The Top 7 Apps companies will have a chance to present thier App. They must tell the story on how this app has support the growth of the Brand
• All participants can vote during the event, and the Winner will recieve special prize

5:30~6:30pm  Networking and Drinks

6:30~6:45pm  Introductions from the Hosts

7:00~8:30pm  Top 7 Demo’s and Descriptions

8:30~9pm  Networking

9:00~  Special Event  ( Living Brand- Performing Artist with Mobile App) 

*How to Brand a Living Musician- Presentation by Mobile Backstage

Erin Barra Live (Presenting Music from New Album- Illusions) 

SUBMIT YOUR BRAND APP

SUBMIT Your Branded App Here.

Brand Marketing Application Rules
Branded App must specifically be created for the main purpose of “Brand Marketing” that Brand.
 
Brand Marketing is defined as: Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.  In terms of marketing, must achieve the following in the process-  build the Brand Awareness, Brand Promise, Brand Image, Brand Experience in some form.

This Brand Marketing should be for the purpose of building the business of the Brand and not for the purpose of the mobile application business, selling content in the Application or advertising in the Application itself.  The App should is used for the purpose of driving traffic to the product or service outside of the App.

It must be part of the following categories:
Advertising, Agriculture, Air, Architecture, Arts, Auto, Banks, Baseball, Beer, Clothing, Commerce, Computers, Cosmetics, Design, Education, Electronics, Environment, Expo, Finance, Food, Football, Games, Government, Health, Heraldry, Hockey, Hotels, Industry, Insurance, Internet, Jurisprudence, Medical, Military, Movies, Music, Pharma, Press, Radio, Real estate, Science, Security, Services, Shop, Software, Sports, Telecommunications, Television, Tools, Trade, Transport, Travel, Wine

Submission required information

• What is the Brand you represent?
• What does the App do as a Brand Marketing Tool?
• What are the specifics it does for Brand Awareness, Brand Image, Brand Exposure?
• Any method of tracking the results or ROI of Brand Marketing?
• What is method for building Brand Awareness? ( i.e. entertaining game or content)

This event was co-Produced by MXM, MoMoNYC, NYCApps, NYCMobile