Got mobile cred and want pitch your tech?

Are you tired of pitch events where *maybe* 1 out of the 10 companies get a follow up investment meeting and the rest of you get a hot steaming cup of jack squat?  You spend all sorts of time on it and it doesn’t help you build your business at all.

What if you could pitch a potential client—one that doesn’t have some limited amount of capital they’re trying to preserve—but one that needs help and could use a variety of services, including yours?  Yes!  Revenues!  Why bother with getting investors if you could get cash money in the door?!

NextNY is continuing its series where big companies telegraph their needs to the startup community and you get a chance to win their business.  Could it be an ad deal?  A distribution agreement? A six figure revenue windfall?  It’s up to you to sell them on what you’ve got that suits their needs.

The last NextNY event produced not only a deal with the New York Daily News but a pivot and a new business model for Olapic. (www.olapic.com).

Upcoming NextNY-ABC Event

Pitch the Corp/Biz Dev team from CNNMoney
September 22nd, 6:30pm
Time Life Building, 1271 Avenue of the Americas

CNNMoney the number one mobile financial news site is dedicated to agenda-setting business journalism and financial empowerment that betters the work and lives of its audience. CNNMoney is looking for forward-thinking partners to help us extend our franchise, our products, our connection to our audience, and our reach. We can offer innovative companies a global brand and audience to showcase their technology and capabilities across a platform agnostic stage from mobile to web to connected devices, e.g. tablets and TV.

Pitches should target mobile/connected devices. Your product can leverage all or none of CNNMoney’s content, but your product should be feasible, creative, and innovative and it should enhance the CNNMoney brand.

You pitch should be tailored for CNNMoney but also on hand will be representatives from Sports Illustrated, CNN, The New York Times and People magazine.

Submit your pitch here: http://money.cnn.com/startupevent
(Submissions must be received by September 12, 2011)

Mobile Monday NY: Summer Party on August 15th!

This month, we interrupt our schedule of events normally packed with heated debate, startup pitches, and schooling on the many nuances of our mobile market with something we can all agree on - a PARTY.

Thanks to our generous sponsors at Nokia, we’ll be gathering for conversation and drinks at the Metropolitan Pavilion on Monday, August 15th in the evening.

When:  August 15, 2011 at 7:00pm

Where:  Metropolitan Pavilion, 123 West 18th Street, 4th floor Gallery, New York, NY

Cost:  Free including wine, and beer provided by our friends at Blue Point Brewing Company

Registration is required. Please RSVP here.

Nearest Subway stops: No. 1 at 18th St. or 14th St. stops on No. 1, 2, 3, A, C, E, 4, 5, 6, Q, R, N, W, M, F, or L!

Parking:Central Parking, 180 West 20th Street Icon Parking, 16 West 16th Street


Nokia would also like to take this opportunity to promote the new Mango platform and the partnership with Microsoft.



Blue Point Brewing Company. Ranked #37 in the Top 50 Craft Breweries in the United States, Blue Point Brewing Company has been Long Island’s brewery since 1998. Brewers of World Beer Cup winning Toasted Lager, Hoptical Illusion, RastafaRye, Blueberry Ale and a dozen other craft brews, Blue Point’s traditional 30-barrel English brewhouse in Patchogue, NY produces a complex portfolio of hand-crafted brews that have made them one of the fastest growing microbreweries in the country. The brewery is open to the public Thursday-Saturday, come taste for yourself!

Photo taken by Dean Collins. Barcode Event Recap Moderator Angie Schottmuller Panelists Dan Frommer,  Editor and founder of SplatF Roger Marquis, Founder, 2D Barcode Strategy William “Chip” Hoffman, CEO, Mobile Tag Adam Shapiro, Business Development Manager, Microsoft Tag Taylor Burton, Director of Sales, Augme Angie Schottmuller provided the following personal recap of the our recent barcode event: Panel Insights There’s a growing demand and hunger for knowledge on the topic. The competition of barcode format/platform differences is somewhat appreciated for technology advancements, but shunned for confusion to consumers. There are underlying ISO standards and telecommunication factors impacting mobile barcodes that can quickly confuse and overwhelm marketers. There’s consensus that marketers need to provide contextual assistance beside codes. (i.e. get a reader app, “scan to ____”, back-up alternatives like SMS or links, etc.) The complexity of testing barcode scannability is growing. (i.e. more readers / mobile devices / barcode types, etc.) Most industry experts see NFC and 2D barcodes as potential partners/sisters, not replacements, in the mobile channel. Industry experts don’t fully agree on best practices or the future of mobile barcodes. (Most differences surface between providers/platforms and UX/marketing specialists.) Although designer mobile barcodes are possible, marketers need to verify if design is necessary and test to ensure design isn’t hindering scan conversion. There’s an increasing need for large players and marketers in the industry to lead by example on best practices. Post-Panel Discussion Insights Many tech-savvy folks are quick to use mobile barcodes without considering purpose or value-add for the user. (This trend seems to align with the fact that most developers also aren’t in tune with UX design.) Most folks haven’t done testing of codes to ensure scannability. Many attendees claimed awareness of mobile barcodes, but still were uncertain of how to effectively use them. ConclusionWe have a lot of work to do to educate each other, marketers and consumers. Event recaps by others: Mobile Monday’s State of the Mobile Barcode - A Recap by Roger Marquis (Panelist) The state of 2D barcode by Dean Collins (Attendee) Related articles concerning QR Codes and 2D Barcodes by Angie Schottmuller: 10 Ways to Use QR Codes for Better Conversion Rates How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study] Top 14 Things Marketers Need to Know About QR Codes Thank you. This event was made possible due to a generous sponsorship from Goodwin Procter LLP. Thank you Goodwin Procter. We would also like to thank our moderator, panelists, and attendees for making this sold out event a success. A special thank you to those who scanned the designer charity: water QR Code created by Delivr. A donation of $5.00 per scan is being made on your behalf by Delivr to charity: water. The offer was limited to attendees of the July25th Mobile Monday Event in New York. Maximum total donation $1000. - David Harper, @davidharper

Photo taken by Dean Collins.

Barcode Event Recap

Moderator

Panelists

Angie Schottmuller provided the following personal recap of the our recent barcode event:

Panel Insights

  • There’s a growing demand and hunger for knowledge on the topic.
  • The competition of barcode format/platform differences is somewhat appreciated for technology advancements, but shunned for confusion to consumers.
  • There are underlying ISO standards and telecommunication factors impacting mobile barcodes that can quickly confuse and overwhelm marketers.
  • There’s consensus that marketers need to provide contextual assistance beside codes. (i.e. get a reader app, “scan to ____”, back-up alternatives like SMS or links, etc.)
  • The complexity of testing barcode scannability is growing. (i.e. more readers / mobile devices / barcode types, etc.)
  • Most industry experts see NFC and 2D barcodes as potential partners/sisters, not replacements, in the mobile channel.
  • Industry experts don’t fully agree on best practices or the future of mobile barcodes. (Most differences surface between providers/platforms and UX/marketing specialists.)
  • Although designer mobile barcodes are possible, marketers need to verify if design is necessary and test to ensure design isn’t hindering scan conversion.
  • There’s an increasing need for large players and marketers in the industry to lead by example on best practices.

Post-Panel Discussion Insights

  • Many tech-savvy folks are quick to use mobile barcodes without considering purpose or value-add for the user. (This trend seems to align with the fact that most developers also aren’t in tune with UX design.)
  • Most folks haven’t done testing of codes to ensure scannability.
  • Many attendees claimed awareness of mobile barcodes, but still were uncertain of how to effectively use them.

Conclusion
We have a lot of work to do to educate each other, marketers and consumers.

Event recaps by others:

Related articles concerning QR Codes and 2D Barcodes by Angie Schottmuller:

Thank you.

This event was made possible due to a generous sponsorship from Goodwin Procter LLP. Thank you Goodwin Procter.

We would also like to thank our moderator, panelists, and attendees for making this sold out event a success.

A special thank you to those who scanned the designer charity: water QR Code created by Delivr. A donation of $5.00 per scan is being made on your behalf by Delivr to charity: water. The offer was limited to attendees of the July25th Mobile Monday Event in New York. Maximum total donation $1000. - David Harper, @davidharper

GSMA Membership is hosting an evening of networking to celebrate Women in Mobile.Join GSMA on Wednesday 21st September 2011 in NYC from 3pm. The event will begin with an afternoon of inspirational speakers and discussions from women working within the Telecommunications industry, followed by an evening of refreshments in the heart of NYC. What better city to network with the mobile industry’s leading ladies? The location - Studio 450! As featured in New York Magazine. Our venue is a rooftop duplex with an outside Terrace and 360 degree views of the city and the Hudson River. Further information and a full list of speakers will be confirmed shortly. Lock this date in your diary now as free tickets will be limited!Register now to join or for further information please contact membership@gsm.org Please note in order to attend this event you must register to gain building entry.

GSMA Membership is hosting an evening of networking to celebrate Women in Mobile.

Join GSMA on Wednesday 21st September 2011 in NYC from 3pm. The event will begin with an afternoon of inspirational speakers and discussions from women working within the Telecommunications industry, followed by an evening of refreshments in the heart of NYC. What better city to network with the mobile industry’s leading ladies?

The location - Studio 450! As featured in New York Magazine. Our venue is a rooftop duplex with an outside Terrace and 360 degree views of the city and the Hudson River.

Further information and a full list of speakers will be confirmed shortly. Lock this date in your diary now as free tickets will be limited!

Register now to join or for further information please contact membership@gsm.org

Please note in order to attend this event you must register to gain building entry.

Gamification Summit NYC - September 15-16, 2011, New York City (http://GSummit.com) is the leading, must-attend event that shows you how to use the power of games to create breakthrough engagement with your customers and employees. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, Scholastic, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses, and will share startling insights, statistics and hands-on workshops at GSummit NYC. Join us and learn how gamification is rewriting the rules of marketing, product design, customer relationship management, and user behavior–and how you can get your business in the game. Previous GSummit events have sold out within weeks. Friends of Mobile Mondays save 40% on registration with the code MOMOSAVE40 at http://GSummit.com

Gamification Summit NYC - September 15-16, 2011, New York City (http://GSummit.com) is the leading, must-attend event that shows you how to use the power of games to create breakthrough engagement with your customers and employees. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, Scholastic, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses, and will share startling insights, statistics and hands-on workshops at GSummit NYC.

Join us and learn how gamification is rewriting the rules of marketing, product design, customer relationship management, and user behavior–and how you can get your business in the game. Previous GSummit events have sold out within weeks.

Friends of Mobile Mondays save 40% on registration with the code MOMOSAVE40 at http://GSummit.com