Barcode Event - July 25

Our Mobile Monday event on barcodes has arrived. | Event Registration.

Is mainstream America ready for barcodes? Can 2D barcodes be used successfully for marketing? Who’s winning the QR Code versus Microsoft Tag battle of the code formats? Are mobile barcodes a fad or a revolution? Will NFC (Near-Field Communication) kill 2D barcodes? 

Come hear industry experts, barcode solution providers, and major retailers (marketing with QR codes) hash out the details for a current and future “State of the Mobile Barcode” discussion and debate.

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

Moderator

• Angie Schottmuller
  • Angie is a columnist and web strategist skilled in the arts of conversion, e-commerce, SEO, social media, QR codes, design, UX, analytics, and inbound marketing. Angie recently defined the new “online marketing” university curriculum for The Art Institutes and has spoken at SES, SMX, and OMS online marketing conferences. Angie actively curates content on Twitter (@aschottmuller) and regularly contributes to popular blogs including ClickZ, Search Engine Watch, and Jay Baer’s Convince & Convert.

Panelists

• Dan Frommer
  • Editor and founder of SplatF, a new site covering tech news, with a special focus on mobile. Previously, he wrote for Business Insider and Forbes.
• Roger Marquis
  • President, 2D Barcode Strategy, a marketing consultancy that specializes in the development, implementation and analysis of 2D barcode strategies and campaigns.
• Mobile Tag
  • Leading 2D, 1D and NFC marketing solutions company.
• Microsoft Tag
• Augme
  • Augme provides strategic services and mobile technology to leading consumer and healthcare brands.
• A major retailer to be announced.

Location

Goodwin Procter LLP
The New York Times Building
620 Eighth Avenue, 26th Floor

Date

• July 25 at 7 pm.

Schedule

• Doors open at 6:30 pm
• Panel 7:00 pm - 8:00 pm
• Networking & Drinks 8:00 pm - 9:30 pm

Cost

• Free – but registration is required to attend.

Food & Drinks

• Provided

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

As part of Goodwin Procter’s ongoing commitment to start-ups, emerging companies and the entrepreneurial community, Founder’s Workbench provides access to critical forms, memoranda, best practices and other resources to enable capital efficient company formation. (http://www.goodwinfoundersworkbench.com/)

The New York Mobile Scene

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Contributed by Tim Gasper,  Co-founder, @Keepstream

Enterprise iOS - what works, what doesn’t work, and why?

Monday, June 13th - 6:30pm to 8:30pm

Pivotal Labs - 841 Broadway, 8th floor (between 13th & 14th Streets) 

Fresh from the Apple Worldwide Developers Conference (WWDC), App Orchard, Tipping Point’s latest portfolio company, invites you to an Internet Week panel here in New York to discuss the state of Enterprise iOS. Please join us Monday, June 13th at 6:30pm, for an evening with some of New York’s leading mobile technologists and experts on iOS in the Enterprise, including Vivek Nasta, Global Head of Mobility at Thomson Reuters; Rob Mee, Founder and CEO of Pivotal Labs; Chuck Goldman, Founder and CSO of Apperian; and Scott Penberthy; moderated by Art Chang.  

We will explore topics ranging from WWDC’s Enterprise-specific announcements to common best practices and notes from the trenches of mobile iOS development, beginning with the focal question:

Enterprise iOS - what works, what doesn’t work, and why?

We will also explore the following: What are companies’ greatest challenges and barriers to entry?  How are developers integrating iOS to legacy systems?  What are the biggest integration issues?  Security issues?  What’s still missing for more IT adoption?  The panel will conclude with several forward-looking questions:  How can we take our shared goals and beliefs to define best practices and identify missing frameworks that will lead to greater success in this area, and how can the open-source community raise awareness about some of these projects?

Attendance is by RSVP only; please register here as soon as possible, as space will be limited: http://apporchardpanel.eventbrite.com

We are very grateful to Pivotal Labs for hosting this event and look forward to seeing you there!  

The Muther! of All Hackathons + DevCon

Friday, June 24 to Saturday, June 25, 2011
Computer History Museum
Mountain View, CA

The Muther! of all Hackathon + DevCon is coming and YOU don’t want to miss it! This will be a real mashup where Hackathon meets DevCon in a fun, informative format!  The real world doesn’t focus on a single technology, phone or solution, so neither will the Muther!  
 
Join hundreds of New developers, Experienced developers, Tool companies and Carriers, Investors and other mobile fanatics for a two day adventure of Master Classes, UnPanels, Coding, New APIs, Prizes, a BBQ and more.  Innovation trumps sleep. Always.
 
More information and to sign up:

http://wipconnector.com/wipjam/entry/the_muther_of_all_hackathons

The first 10 people who sign up from MobileMonday New York will receive a FREE ticket to the Muther! Use Coupon Code:  MOMONYC (all caps)