mobileSQUARED Roadshow: USA The Essential guide to communicating with the mobile consumer New York Academy of Sciences, November 2nd, 2010 The mobileSQUARED Roadshow: USA is an innovative 1-day event covering the essential aspects of connecting with mobile consumers, relevant for brands, organisations, agencies, content providers, and mobile companies alike.MOBILE MONDAY MEMBER DISCOUNT: To access your 25% discount please contact jo@mobilesquared.co.uk We bring all these key players together to collaborate outside of their usual silos, and facilitate fresh thinking on how to shape the market for best results. It’s about how to harness the one media device that connects to millions, and is always on and always in view. We take the results of our exclusive in-depth market and consumer research, combined with an unpredictable mix of speakers who lead in their fields, and bring them together for a dynamic and interactive 1-day programme. Participants include: Gene Keenan, Vice President of Mobile, Isobar Jeff Swystun, Chief Communications Officer, DDB Worldwide Ilicco Elia, Global Head of Consumer Mobile, Thomson Reuters Jaime Lefkowitz, Director, Wireless Strategy, Mindshare Maria Mandel, VP Media and Marketing Innovation, AT&T Advanced Ad Solutions Daniel Bethlahmy, Director, Wireless Marketing, NBC Universal Jesse Haines, Head of Marketing, Google Mobile Ads Steve Siegel, Mobile Solution Specialist, Microsoft Advertising Stephanie Bauer, Associate Director, Mobile Advertising & Marketing, Verizon Wireless Ken Baris, President, Jordan Baris Realty Anne Frisbie, VP & Managing Director, North America, InMobi Andy Bovingdon, VP of Product Marketing, Bango Ragnar Kruse, CEO, Smaato Gowri Shankar, President & CEO, Singlepoint Our format includes: Content focus on the key areas of Apps, Mobile Internet, Mobile Advertising and Mobile Commerce. Short ‘how to’ practical guides (e.g. create the perfect mobile marketing campaign, build a sticky app) Expert keynote presentations Exclusive case studies Lively panel debate Strategy workshops in breakout groups Extended networking sessions – to maximise our unique cross section of industry sectors including mobile folk, brands, agencies, publishers, and non-profit organisations. You can see more about the event at www.mobilesquared.co.uk/roadshow/roadshow-us

mobileSQUARED Roadshow: USA

The Essential guide to communicating with the mobile consumer

New York Academy of Sciences, November 2nd, 2010

The mobileSQUARED Roadshow: USA is an innovative 1-day event covering the essential aspects of connecting with mobile consumers, relevant for brands, organisations, agencies, content providers, and mobile companies alike.

MOBILE MONDAY MEMBER DISCOUNT: To access your 25% discount please contact jo@mobilesquared.co.uk

We bring all these key players together to collaborate outside of their usual silos, and facilitate fresh thinking on how to shape the market for best results. It’s about how to harness the one media device that connects to millions, and is always on and always in view.

We take the results of our exclusive in-depth market and consumer research, combined with an unpredictable mix of speakers who lead in their fields, and bring them together for a dynamic and interactive 1-day programme.

Participants include:

  • Gene Keenan, Vice President of Mobile, Isobar
  • Jeff Swystun, Chief Communications Officer, DDB Worldwide
  • Ilicco Elia, Global Head of Consumer Mobile, Thomson Reuters
  • Jaime Lefkowitz, Director, Wireless Strategy, Mindshare
  • Maria Mandel, VP Media and Marketing Innovation, AT&T Advanced Ad Solutions
  • Daniel Bethlahmy, Director, Wireless Marketing, NBC Universal
  • Jesse Haines, Head of Marketing, Google Mobile Ads
  • Steve Siegel, Mobile Solution Specialist, Microsoft Advertising
  • Stephanie Bauer, Associate Director, Mobile Advertising & Marketing, Verizon Wireless
  • Ken Baris, President, Jordan Baris Realty
  • Anne Frisbie, VP & Managing Director, North America, InMobi
  • Andy Bovingdon, VP of Product Marketing, Bango
  • Ragnar Kruse, CEO, Smaato
  • Gowri Shankar, President & CEO, Singlepoint

Our format includes:

  • Content focus on the key areas of Apps, Mobile Internet, Mobile Advertising and Mobile Commerce.
  • Short ‘how to’ practical guides (e.g. create the perfect mobile marketing campaign, build a sticky app)
  • Expert keynote presentations
  • Exclusive case studies
  • Lively panel debate
  • Strategy workshops in breakout groups
  • Extended networking sessions – to maximise our unique cross section of industry sectors including mobile folk, brands, agencies, publishers, and non-profit organisations.

You can see more about the event at www.mobilesquared.co.uk/roadshow/roadshow-us

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