This in from Crisp Media & ORMMA (Open Rich Media for Mobile Advertising initiative)
We’d like to invite you for a 1 hour session on Monday at 10am PST where the founders of ORMMA will talk about how Weather.com devloped an ORMMA compliant SDK. Also we will demo a tool for ad developers that can help them check ORMMA compliance for a particular ad. See below for the webinar invite.
The ORMMA (Open Rich Media for Mobile Advertising initiative) group has created reference SDKs for iOS and Android that would let a publisher / app developer have one advertising SDK, and enable their apps to accept ads from any rich media provider that can deliver HTML5 ad formats. ORMMA as been well received by the MMA and IAB and is in the process of becoming a standard.
The business implication for an ORMMA standard would be to let agencies add mobile app inventory to its regular process for buying desktop, mobile web ad inventory.
Since launch, there has been a lot of interest in ORMMA. You can see the list of members invited to view the webinar here: http://groups.google.com/group/ormma-discussion/web/ormma-interest-and-compliance
We hope you can make it.
Crisp Media Inc.
