Mobile Monday NY

Geoweb Summit Sprint 2012 - Thursday, May 17 - Dumbo Spot Brooklyn, New York

Wed, 16 May 2012 05:36:00 -0400

Don’t miss the 4th Geoweb Summit tomorrow evening, May 17, at Dumbo Spot in Brooklyn, New York.

The Geoweb Summit organizers have kindly provided MobileMonday NY members with a 40% discount.

The Geoweb Summit is the leading northeastern geoweb industry insider event, a must-attend for mobile developers, marketers, entrepreneurs and investors.

Panel discussions will cover location data, digital mapping, pedestrian navigation and hyperlocal marketing.

Watch the video interviews with Esri, PlaceIQ, Sonic Notify, Fondu, MyCityWay and Moveable Feast.

Geospatial industry leader Esri returns as the summit’s lead sponsor.

In his keynote Esri UX Architect Sajit Thomas will present a simpleframework for creating killer apps using spatial content and analysis.

Another keynote speaker is Steve Milton, CTO of PlaceIQ, which recently opened a New York office and announced partnerships with Skyhook and Jumptap.

Panelists include founders and executives of Skyhook, Maponics, Factual, Xtify and ThinkNear.

May 17th: Internet Week Party at the Canal Room with MobileMonday NY & Flurry

Mon, 14 May 2012 16:57:35 -0400

May 17th: Internet Week Party at the Canal Room with MobileMonday NY & Flurry

Meet with the smartest, most innovative tech entrepreneurs in your community at the hip Canal Room on Thursday, May 17, during Internet Week. Build relationships and share ideas in a relaxed setting over free drinks. R.S.V.P. here.

Date - May 17th from 6 pm - 9 pm.

Cost - Free. Registration is required to attend. Drinks are provided.

This month’s event is kindly made possible due to a generous sponsorship by Flurry.

Flurry would like to announce the launch of Flurry TechHub a monthly, free-to-attend event that brings together high-caliber developers, founders, entrepreneurs and investors in the technology community. Flurry TechHub Meetups are held across the world’s top tech centers including San Francisco, New York, and London. R.S.V.P. and attend the May 17th Mobile Monday event to learn more.

From May 21st to 23rd, New York will be…DISRUPTED. Immerse...

Tue, 10 Apr 2012 20:45:57 -0400

From May 21st to 23rd, New York will be…DISRUPTED.

Immerse yourself in the debate about what’s changing in technology right now. The big changes. The new trends.

TechCrunch Disrupt brings the experts together to talk about what’s next. And why.

You’ll meet the people behind new startups, new products and new technologies.

Be a part of an event that will stimulate you. And challenge you.

Join us at TechCrunch Disrupt 2012 at Pier 94! Register before 4/30 and save $250. Use promo code MondayDisruptor.

Visit http://bit.ly/ztmjr7 to purchase your tickets today.

Our March event was a great success. Thanks to all who were able...

Tue, 10 Apr 2012 17:44:20 -0400

Chanse Arrington from Nokia

Douglas Hwang from Audible demos

Our March event was a great success. Thanks to all who were able to make it. Here’s some coverage of the event from Xconomy.

Nokia is taking over all the screens Friday, April 6th in Time...

Thu, 05 Apr 2012 08:08:00 -0400

Nokia is taking over all the screens Friday, April 6th in Time Square at 7:00 P.M.Sharp! There is an “awesome” music artist coming to debut the Lumia 900 at the event.

UPDATE - THE FIRST ROUND DEADLINE HAS BEEN EXTENDED TO APRIL...

Tue, 03 Apr 2012 14:56:11 -0400

UPDATE - THE FIRST ROUND DEADLINE HAS BEEN EXTENDED TO APRIL 16TH - SEE BELOW

PITCH YOUR BEST BUSINESS CONCEPT FOR

Wealth (e-commerce, retailing business services, advertising)
Education & Health (classroom collaboration, teaching aids, educational gamification, sports, diagnostics)
Enjoyment (social networking, gaming, entertainment of all kinds)

Pitch can be made by a team or an individual.

DEADLINES

April 16 - Executive Summary template and 2-minute video pitch
May 15 - 5-minute pitch final presentation (Selected Companies ONLY)

AWARDS

$2,000 awarded in each category.
An additional $2,000 prize will be awarded to the best student pitch.

JUDGES

Sanjay Macwan - VP, Innovation and Technology, AT&T CTO organization
Joseph Ziskin - VP, IBM Corporate Strategy

More to be announced soon! From Baruch College, AT&T and other members of the tech and financial community.

To enter the competition, visit http://www.baruch.cuny.edu/attpitch and receive a promo code for free access to developer APIs from AT&T.

March 26th event - Developing for Nokia with WP7

Sun, 11 Mar 2012 14:29:05 -0400

This month, we’ve partnered with Nokia for an event that will introduce developers to building for Windows Phone 7 on Nokia devices. We’ve seen the beautiful devices (including its Lumia 900, winner of the Best Smartphone of CES) and some lucky souls have had a chance to play and live with them.

Now we’ll learn how and why to develop for the platform. We’ll also hear plans for the US market and Nokia’s focus on apps and developers, including seeding thousands of devices, and providing access to tools, support and training. Oh, and did we mention Nokia will be giving away FREE DEVICES?!

If you’re an individual or represent a company already building for WP7, let us know. Selected developers will be able present their work to the Mobile Monday community and Nokia.

WHEN: March 26th at 7pm

WHERE: The Canal Room, 285 West Broadway in Manhattan

HOW: Register now - space is limited

PITCH YOUR BEST BUSINESS CONCEPT FOR Wealth (e-commerce,...

Thu, 08 Mar 2012 12:08:00 -0500

PITCH YOUR BEST BUSINESS CONCEPT FOR

Wealth (e-commerce, retailing business services, advertising)
Education & Health (classroom collaboration, teaching aids, educational gamification, sports, diagnostics)
Enjoyment (social networking, gaming, entertainment of all kinds)

Pitch can be made by a team or an individual.

DEADLINES

March 23 - Executive Summary template
April 16 - 2-minute video pitch - semi-finalists only
May 15 - 5-minute pitch final presentation - finalists only

AWARDS

$2,000 awarded in each category. An additional $2,000 prize will be awarded to the best student pitch.

JUDGES

From Baruch College, AT&T and other members of the tech and investment community.

To enter the competition, visit http://www.baruch.cuny.edu/attpitch and receive a promo code for free access to developer APIs from AT&T

Mobile Commerce Event Recap

Mon, 03 Oct 2011 12:58:00 -0400

Thanks to everyone who attended our mobile commerce event last Monday. Apologies to most of you - who we had to turn away once all the passes were quickly claimed.

Our panel represented 4 key segments of the mobile commerce ecosystem. It was moderated by someone who’s been helping drive ecosystem innovation since before most of us started dreaming about the revolution sparked when mobile tech entered the realm of bricks-and-mortar commerce.

Participating in the discussion:

Spencer Spinnell (Director of Emerging Platforms, Google / Google Wallet)
Jacob Styburski (Director of Product Management, American Express / Serve)
Jonty Kelt (CEO, Group Commerce)
Mike Brody (Co-founder, Payfone)
Mike Garelik - moderator (Continuous Commerce)

Here’s my attempt to extract a few salient points from the evening:

Mobile Monday New York members are (really) excited about Google Wallet - what it means for the industry and about being able to give it a try.
If you’re a developer and want to get involved in mobile commerce, think about the gaps you could bridge. Jonty from Group Commerce said, on average, consumer mobile visits to his deals network are 4x longer, but mobile conversion percentages are significantly lower than desktop.
While at Citigroup, Mike Garelik built my personal favorite early market trial - with the MTA / NYC subway! Mike’s knowledge of - and often involvement with - key implementations and players knit our diverse panel together for energetic conversation and spirited debate.
Mike Brody thinks carrier-billed payments (including those enabled by Payfone) will be big in the US, and even more important in markets where consumer banking and credit are less pervasive.
At the same time as it innovates, seemingly much quicker than competitors, American Express maintains a clear and strong commitment to security. In other markets, seemingly heavy-handed security policies can be a barrier to innovation. In mobile commerce, it’s an enabler.

Thanks to our sponsors - Google Wallet, Payfone, Group Commerce, and Blue Point Brewing - for hosting the event and providing the food and drink.

OCT 3rd: Battle of the Brand Apps Event

Tue, 20 Sep 2011 08:28:00 -0400

UPDATE: Within hours of going live, here are some of the ”Brand Marketing Apps” that were registered:

This event kindly sponsored by FinnMob.

WHAT
Battle of the Brand Apps Event

WHEN
Monday, Oct 3rd | 5:30PM - 10:00PM

WHERE
DROM, 85 Avenue A, New York, New York

RSVP
Registration is FREE. ATTENDEES REGISTER HERE.

AGENDA

The goal of this event is to create an opportunity for the community to learn about the best Apps for brand marketing build by developers, agencies and marketers in NYC.

Any company that has created a unique app for a Brand (See rules below that define a Brand) can submit an App from Sept 20~Sept 27
All participants that signed up for the event will then have a chance to vote on the Apps they would like to see presented at the event. Voting will take place from Sept 27 till Oct 3rd Noon
The Top 7 Apps companies will have a chance to present thier App. They must tell the story on how this app has support the growth of the Brand
All participants can vote during the event, and the Winner will recieve special prize

5:30~6:30pm Networking and Drinks

6:30~6:45pm Introductions from the Hosts

7:00~8:30pm Top 7 Demo’s and Descriptions

8:30~9pm Networking

9:00~ Special Event ( Living Brand- Performing Artist with Mobile App)

*How to Brand a Living Musician- Presentation by Mobile Backstage

Erin Barra Live (Presenting Music from New Album- Illusions)

SUBMIT YOUR BRAND APP

SUBMIT Your Branded App Here.

Brand Marketing Application Rules
Branded App must specifically be created for the main purpose of “Brand Marketing” that Brand.

Brand Marketing is defined as: Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. In terms of marketing, must achieve the following in the process- build the Brand Awareness, Brand Promise, Brand Image, Brand Experience in some form.

This Brand Marketing should be for the purpose of building the business of the Brand and not for the purpose of the mobile application business, selling content in the Application or advertising in the Application itself. The App should is used for the purpose of driving traffic to the product or service outside of the App.

It must be part of the following categories:
Advertising, Agriculture, Air, Architecture, Arts, Auto, Banks, Baseball, Beer, Clothing, Commerce, Computers, Cosmetics, Design, Education, Electronics, Environment, Expo, Finance, Food, Football, Games, Government, Health, Heraldry, Hockey, Hotels, Industry, Insurance, Internet, Jurisprudence, Medical, Military, Movies, Music, Pharma, Press, Radio, Real estate, Science, Security, Services, Shop, Software, Sports, Telecommunications, Television, Tools, Trade, Transport, Travel, Wine

Submission required information

What is the Brand you represent?
What does the App do as a Brand Marketing Tool?
What are the specifics it does for Brand Awareness, Brand Image, Brand Exposure?
Any method of tracking the results or ROI of Brand Marketing?
What is method for building Brand Awareness? ( i.e. entertaining game or content)

This event was co-Produced by MXM, MoMoNYC, NYCApps, NYCMobile

Apps World North America - 1-2 November 2011 at the Javits Convention Centre, New York

Wed, 07 Sep 2011 10:09:57 -0400

Apps World North America is being held on 1-2 November 2011 at the Javits Convention Centre, New York. North America has truly embraced the applications market, with even the US government under the Obama administration launching an app store and 16 apps earlier this year. American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform to command the attention of their customers and potential customers via their placement on the mobile desktop. Apps World North America 2011 will bring together many of the region’s top app Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.

For more information visit http://www.apps-world.net/northamerica/

Mobile Monday NY Members can use discount code: MOMO15

NOOK Developer networking - September 21 at Barnes & Noble Tribeca

Tue, 06 Sep 2011 18:06:00 -0400

Mobile Monday New York is partnering with Barnes & Noble as they bring their developer tour to New York in a couple of weeks.

This should be an interesting event focused on their huge new entry into the “tablet” market. B&N asks that interested mobile, media, and technology executives who are looking to develop on their NOOK platform email the address below to request an invite.

Barnes & Noble
Invites You to an
Exclusive Networking Event

WHEN: WEDNESDAY, SEPT 21 @ 7-9PM

WHERE:
Barnes & Noble Store, Tribeca
97 Warren Street
NY, NY 10007

Join us for complimentary cocktails and appetizers and learn about the extraordinary success of NOOK Apps for NOOK Color, our tablet built on Android.

To Request a link to RSVP, please email us at Developer_newsdesk@book.com

Only senior-level mobile, media and technology executives are invited.

Mobile Commerce Event - September 26 at Google

Wed, 31 Aug 2011 23:56:00 -0400

We’re kicking off Mobile Monday New York’s fall season with a great September event.

It seems to me like pundits and prognosticators have been telling us of the coming age of mobile commerce forever. Services that let us whip out our mobiles to buy candy from the drugstore, hop a cab ride, or grab coffee from the street cart have been in trials for years, but haven’t been available to the masses.

Finally, it feels like that’s about to change. Over the last few months, big players have been rumbling about big plans with real technology, huge partnerships, and commitments to distribution.

Join us Monday, September 26th for an evening hosted at Google NYC where leaders from established firms and innovative startups in the commerce space will come together for a panel. We’ll discuss the pieces that are quickly coming together to create a mobile commerce ecosystem that seems poised to change the face of local buying and selling.

What: Panel discussion, followed by networking and drinks
When: Monday, September 26 at 7:00pm
Where: Google NYC, enter at 76 Ninth Avenue (near 16th Street) in Manhattan
Cost: Free, but Registration is required!

Details on the agenda and participants will be provided soon. We are still accepting sponsorship proposals for this event, and for MoMo NY’s 2012 annual supporter program.

Got mobile cred and want pitch your tech?

Tue, 30 Aug 2011 07:44:07 -0400

Are you tired of pitch events where *maybe* 1 out of the 10 companies get a follow up investment meeting and the rest of you get a hot steaming cup of jack squat? You spend all sorts of time on it and it doesn’t help you build your business at all.

What if you could pitch a potential client—one that doesn’t have some limited amount of capital they’re trying to preserve—but one that needs help and could use a variety of services, including yours? Yes! Revenues! Why bother with getting investors if you could get cash money in the door?!

NextNY is continuing its series where big companies telegraph their needs to the startup community and you get a chance to win their business. Could it be an ad deal? A distribution agreement? A six figure revenue windfall? It’s up to you to sell them on what you’ve got that suits their needs.

The last NextNY event produced not only a deal with the New York Daily News but a pivot and a new business model for Olapic. (www.olapic.com).

Upcoming NextNY-ABC Event

Pitch the Corp/Biz Dev team from CNNMoney
September 22nd, 6:30pm
Time Life Building, 1271 Avenue of the Americas

CNNMoney the number one mobile financial news site is dedicated to agenda-setting business journalism and financial empowerment that betters the work and lives of its audience. CNNMoney is looking for forward-thinking partners to help us extend our franchise, our products, our connection to our audience, and our reach. We can offer innovative companies a global brand and audience to showcase their technology and capabilities across a platform agnostic stage from mobile to web to connected devices, e.g. tablets and TV.

Pitches should target mobile/connected devices. Your product can leverage all or none of CNNMoney’s content, but your product should be feasible, creative, and innovative and it should enhance the CNNMoney brand.

You pitch should be tailored for CNNMoney but also on hand will be representatives from Sports Illustrated, CNN, The New York Times and People magazine.

Submit your pitch here: http://money.cnn.com/startupevent
(Submissions must be received by September 12, 2011)

Mobile Monday NY: Summer Party on August 15th!

Fri, 05 Aug 2011 18:37:00 -0400

This month, we interrupt our schedule of events normally packed with heated debate, startup pitches, and schooling on the many nuances of our mobile market with something we can all agree on - a PARTY.

Thanks to our generous sponsors at Nokia, we’ll be gathering for conversation and drinks at the Metropolitan Pavilion on Monday, August 15th in the evening.

When: August 15, 2011 at 7:00pm

Where: Metropolitan Pavilion, 123 West 18th Street, 4th floor Gallery, New York, NY

Cost: Free including wine, and beer provided by our friends at Blue Point Brewing Company

Registration is required. Please RSVP here.

Nearest Subway stops: No. 1 at 18th St. or 14th St. stops on No. 1, 2, 3, A, C, E, 4, 5, 6, Q, R, N, W, M, F, or L!

Parking:Central Parking, 180 West 20th Street Icon Parking, 16 West 16th Street

Nokia would also like to take this opportunity to promote the new Mango platform and the partnership with Microsoft.

Blue Point Brewing Company. Ranked #37 in the Top 50 Craft Breweries in the United States, Blue Point Brewing Company has been Long Island’s brewery since 1998. Brewers of World Beer Cup winning Toasted Lager, Hoptical Illusion, RastafaRye, Blueberry Ale and a dozen other craft brews, Blue Point’s traditional 30-barrel English brewhouse in Patchogue, NY produces a complex portfolio of hand-crafted brews that have made them one of the fastest growing microbreweries in the country. The brewery is open to the public Thursday-Saturday, come taste for yourself!

Photo taken by Dean Collins. Barcode Event Recap Moderator Angie...

Wed, 03 Aug 2011 13:38:00 -0400

Photo taken by Dean Collins.

Barcode Event Recap

Moderator

Angie Schottmuller

Panelists

Dan Frommer, Editor and founder of SplatF
Roger Marquis, Founder, 2D Barcode Strategy
William “Chip” Hoffman, CEO, Mobile Tag
Adam Shapiro, Business Development Manager, Microsoft Tag
Taylor Burton, Director of Sales, Augme

Angie Schottmuller provided the following personal recap of the our recent barcode event:

Panel Insights

There’s a growing demand and hunger for knowledge on the topic.
The competition of barcode format/platform differences is somewhat appreciated for technology advancements, but shunned for confusion to consumers.
There are underlying ISO standards and telecommunication factors impacting mobile barcodes that can quickly confuse and overwhelm marketers.
There’s consensus that marketers need to provide contextual assistance beside codes. (i.e. get a reader app, “scan to ____”, back-up alternatives like SMS or links, etc.)
The complexity of testing barcode scannability is growing. (i.e. more readers / mobile devices / barcode types, etc.)
Most industry experts see NFC and 2D barcodes as potential partners/sisters, not replacements, in the mobile channel.
Industry experts don’t fully agree on best practices or the future of mobile barcodes. (Most differences surface between providers/platforms and UX/marketing specialists.)
Although designer mobile barcodes are possible, marketers need to verify if design is necessary and test to ensure design isn’t hindering scan conversion.
There’s an increasing need for large players and marketers in the industry to lead by example on best practices.

Post-Panel Discussion Insights

Many tech-savvy folks are quick to use mobile barcodes without considering purpose or value-add for the user. (This trend seems to align with the fact that most developers also aren’t in tune with UX design.)
Most folks haven’t done testing of codes to ensure scannability.
Many attendees claimed awareness of mobile barcodes, but still were uncertain of how to effectively use them.

Conclusion
We have a lot of work to do to educate each other, marketers and consumers.

Event recaps by others:

Mobile Monday’s State of the Mobile Barcode - A Recap by Roger Marquis (Panelist)
The state of 2D barcode by Dean Collins (Attendee)

Related articles concerning QR Codes and 2D Barcodes by Angie Schottmuller:

Thank you.

This event was made possible due to a generous sponsorship from Goodwin Procter LLP. Thank you Goodwin Procter.

We would also like to thank our moderator, panelists, and attendees for making this sold out event a success.

A special thank you to those who scanned the designer charity: water QR Code created by Delivr. A donation of $5.00 per scan is being made on your behalf by Delivr to charity: water. The offer was limited to attendees of the July25th Mobile Monday Event in New York. Maximum total donation $1000. - David Harper, @davidharper

GSMA Membership is hosting an evening of networking to celebrate...

Wed, 03 Aug 2011 11:54:12 -0400

GSMA Membership is hosting an evening of networking to celebrate Women in Mobile.

Join GSMA on Wednesday 21st September 2011 in NYC from 3pm. The event will begin with an afternoon of inspirational speakers and discussions from women working within the Telecommunications industry, followed by an evening of refreshments in the heart of NYC. What better city to network with the mobile industry’s leading ladies?

The location - Studio 450! As featured in New York Magazine. Our venue is a rooftop duplex with an outside Terrace and 360 degree views of the city and the Hudson River.

Further information and a full list of speakers will be confirmed shortly. Lock this date in your diary now as free tickets will be limited!

Register now to join or for further information please contact membership@gsm.org

Please note in order to attend this event you must register to gain building entry.

Gamification Summit NYC - September 15-16, 2011, New York City...

Mon, 01 Aug 2011 09:44:00 -0400

Gamification Summit NYC - September 15-16, 2011, New York City (http://GSummit.com) is the leading, must-attend event that shows you how to use the power of games to create breakthrough engagement with your customers and employees. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, Scholastic, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses, and will share startling insights, statistics and hands-on workshops at GSummit NYC.

Join us and learn how gamification is rewriting the rules of marketing, product design, customer relationship management, and user behavior–and how you can get your business in the game. Previous GSummit events have sold out within weeks.

Friends of Mobile Mondays save 40% on registration with the code MOMOSAVE40 at http://GSummit.com

Barcode Event - July 25

Fri, 15 Jul 2011 02:06:00 -0400

Our Mobile Monday event on barcodes has arrived. | Event Registration.

Is mainstream America ready for barcodes? Can 2D barcodes be used successfully for marketing? Who’s winning the QR Code versus Microsoft Tag battle of the code formats? Are mobile barcodes a fad or a revolution? Will NFC (Near-Field Communication) kill 2D barcodes?

Come hear industry experts, barcode solution providers, and major retailers (marketing with QR codes) hash out the details for a current and future “State of the Mobile Barcode” discussion and debate.

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

Moderator

Angie Schottmuller
- Angie is a columnist and web strategist skilled in the arts of conversion, e-commerce, SEO, social media, QR codes, design, UX, analytics, and inbound marketing. Angie recently defined the new “online marketing” university curriculum for The Art Institutes and has spoken at SES, SMX, and OMS online marketing conferences. Angie actively curates content on Twitter (@aschottmuller) and regularly contributes to popular blogs including ClickZ, Search Engine Watch, and Jay Baer’s Convince & Convert.

Panelists

Dan Frommer
- Editor and founder of SplatF, a new site covering tech news, with a special focus on mobile. Previously, he wrote for Business Insider and Forbes.
Roger Marquis
- President, 2D Barcode Strategy, a marketing consultancy that specializes in the development, implementation and analysis of 2D barcode strategies and campaigns.
Mobile Tag
- Leading 2D, 1D and NFC marketing solutions company.
Microsoft Tag
Augme
- Augme provides strategic services and mobile technology to leading consumer and healthcare brands.
A major retailer to be announced.

Location

Goodwin Procter LLP
The New York Times Building
620 Eighth Avenue, 26th Floor

Date

July 25 at 7 pm.

Schedule

Doors open at 6:30 pm
Panel 7:00 pm - 8:00 pm
Networking & Drinks 8:00 pm - 9:30 pm

Cost

Free – but registration is required to attend.

Food & Drinks

Provided

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

As part of Goodwin Procter’s ongoing commitment to start-ups, emerging companies and the entrepreneurial community, Founder’s Workbench provides access to critical forms, memoranda, best practices and other resources to enable capital efficient company formation. (http://www.goodwinfoundersworkbench.com/)

The New York Mobile Scene

Wed, 08 Jun 2011 07:49:00 -0400

To view, maximize map to open in new window.

It’s a wikimap so anyone can edit.

Contributed by Tim Gasper, Co-founder, @Keepstream