Mobile Monday NY

Mobile Commerce Event Recap

Mon, 03 Oct 2011 12:58:00 -0400

Thanks to everyone who attended our mobile commerce event last Monday. Apologies to most of you - who we had to turn away once all the passes were quickly claimed.

Our panel represented 4 key segments of the mobile commerce ecosystem. It was moderated by someone who’s been helping drive ecosystem innovation since before most of us started dreaming about the revolution sparked when mobile tech entered the realm of bricks-and-mortar commerce.

Participating in the discussion:

Spencer Spinnell (Director of Emerging Platforms, Google / Google Wallet)
Jacob Styburski (Director of Product Management, American Express / Serve)
Jonty Kelt (CEO, Group Commerce)
Mike Brody (Co-founder, Payfone)
Mike Garelik - moderator (Continuous Commerce)

Here’s my attempt to extract a few salient points from the evening:

Mobile Monday New York members are (really) excited about Google Wallet - what it means for the industry and about being able to give it a try.
If you’re a developer and want to get involved in mobile commerce, think about the gaps you could bridge. Jonty from Group Commerce said, on average, consumer mobile visits to his deals network are 4x longer, but mobile conversion percentages are significantly lower than desktop.
While at Citigroup, Mike Garelik built my personal favorite early market trial - with the MTA / NYC subway! Mike’s knowledge of - and often involvement with - key implementations and players knit our diverse panel together for energetic conversation and spirited debate.
Mike Brody thinks carrier-billed payments (including those enabled by Payfone) will be big in the US, and even more important in markets where consumer banking and credit are less pervasive.
At the same time as it innovates, seemingly much quicker than competitors, American Express maintains a clear and strong commitment to security. In other markets, seemingly heavy-handed security policies can be a barrier to innovation. In mobile commerce, it’s an enabler.

Thanks to our sponsors - Google Wallet, Payfone, Group Commerce, and Blue Point Brewing - for hosting the event and providing the food and drink.

OCT 3rd: Battle of the Brand Apps Event

Tue, 20 Sep 2011 08:28:00 -0400

UPDATE: Within hours of going live, here are some of the ”Brand Marketing Apps” that were registered:

This event kindly sponsored by FinnMob.

WHAT
Battle of the Brand Apps Event

WHEN
Monday, Oct 3rd | 5:30PM - 10:00PM

WHERE
DROM, 85 Avenue A, New York, New York

RSVP
Registration is FREE. ATTENDEES REGISTER HERE.

AGENDA

The goal of this event is to create an opportunity for the community to learn about the best Apps for brand marketing build by developers, agencies and marketers in NYC.

Any company that has created a unique app for a Brand (See rules below that define a Brand) can submit an App from Sept 20~Sept 27
All participants that signed up for the event will then have a chance to vote on the Apps they would like to see presented at the event. Voting will take place from Sept 27 till Oct 3rd Noon
The Top 7 Apps companies will have a chance to present thier App. They must tell the story on how this app has support the growth of the Brand
All participants can vote during the event, and the Winner will recieve special prize

5:30~6:30pm Networking and Drinks

6:30~6:45pm Introductions from the Hosts

7:00~8:30pm Top 7 Demo’s and Descriptions

8:30~9pm Networking

9:00~ Special Event ( Living Brand- Performing Artist with Mobile App)

*How to Brand a Living Musician- Presentation by Mobile Backstage

Erin Barra Live (Presenting Music from New Album- Illusions)

SUBMIT YOUR BRAND APP

SUBMIT Your Branded App Here.

Brand Marketing Application Rules
Branded App must specifically be created for the main purpose of “Brand Marketing” that Brand.

Brand Marketing is defined as: Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. In terms of marketing, must achieve the following in the process- build the Brand Awareness, Brand Promise, Brand Image, Brand Experience in some form.

This Brand Marketing should be for the purpose of building the business of the Brand and not for the purpose of the mobile application business, selling content in the Application or advertising in the Application itself. The App should is used for the purpose of driving traffic to the product or service outside of the App.

It must be part of the following categories:
Advertising, Agriculture, Air, Architecture, Arts, Auto, Banks, Baseball, Beer, Clothing, Commerce, Computers, Cosmetics, Design, Education, Electronics, Environment, Expo, Finance, Food, Football, Games, Government, Health, Heraldry, Hockey, Hotels, Industry, Insurance, Internet, Jurisprudence, Medical, Military, Movies, Music, Pharma, Press, Radio, Real estate, Science, Security, Services, Shop, Software, Sports, Telecommunications, Television, Tools, Trade, Transport, Travel, Wine

Submission required information

What is the Brand you represent?
What does the App do as a Brand Marketing Tool?
What are the specifics it does for Brand Awareness, Brand Image, Brand Exposure?
Any method of tracking the results or ROI of Brand Marketing?
What is method for building Brand Awareness? ( i.e. entertaining game or content)

This event was co-Produced by MXM, MoMoNYC, NYCApps, NYCMobile

Apps World North America - 1-2 November 2011 at the Javits Convention Centre, New York

Wed, 07 Sep 2011 10:09:57 -0400

Apps World North America is being held on 1-2 November 2011 at the Javits Convention Centre, New York. North America has truly embraced the applications market, with even the US government under the Obama administration launching an app store and 16 apps earlier this year. American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform to command the attention of their customers and potential customers via their placement on the mobile desktop. Apps World North America 2011 will bring together many of the region’s top app Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.

For more information visit http://www.apps-world.net/northamerica/

Mobile Monday NY Members can use discount code: MOMO15

NOOK Developer networking - September 21 at Barnes & Noble Tribeca

Tue, 06 Sep 2011 18:06:00 -0400

Mobile Monday New York is partnering with Barnes & Noble as they bring their developer tour to New York in a couple of weeks.

This should be an interesting event focused on their huge new entry into the “tablet” market. B&N asks that interested mobile, media, and technology executives who are looking to develop on their NOOK platform email the address below to request an invite.

Barnes & Noble
Invites You to an
Exclusive Networking Event

WHEN: WEDNESDAY, SEPT 21 @ 7-9PM

WHERE:
Barnes & Noble Store, Tribeca
97 Warren Street
NY, NY 10007

Join us for complimentary cocktails and appetizers and learn about the extraordinary success of NOOK Apps for NOOK Color, our tablet built on Android.

To Request a link to RSVP, please email us at Developer_newsdesk@book.com

Only senior-level mobile, media and technology executives are invited.

Mobile Commerce Event - September 26 at Google

Wed, 31 Aug 2011 23:56:00 -0400

We’re kicking off Mobile Monday New York’s fall season with a great September event.

It seems to me like pundits and prognosticators have been telling us of the coming age of mobile commerce forever. Services that let us whip out our mobiles to buy candy from the drugstore, hop a cab ride, or grab coffee from the street cart have been in trials for years, but haven’t been available to the masses.

Finally, it feels like that’s about to change. Over the last few months, big players have been rumbling about big plans with real technology, huge partnerships, and commitments to distribution.

Join us Monday, September 26th for an evening hosted at Google NYC where leaders from established firms and innovative startups in the commerce space will come together for a panel. We’ll discuss the pieces that are quickly coming together to create a mobile commerce ecosystem that seems poised to change the face of local buying and selling.

What: Panel discussion, followed by networking and drinks
When: Monday, September 26 at 7:00pm
Where: Google NYC, enter at 76 Ninth Avenue (near 16th Street) in Manhattan
Cost: Free, but Registration is required!

Details on the agenda and participants will be provided soon. We are still accepting sponsorship proposals for this event, and for MoMo NY’s 2012 annual supporter program.

Got mobile cred and want pitch your tech?

Tue, 30 Aug 2011 07:44:07 -0400

Are you tired of pitch events where *maybe* 1 out of the 10 companies get a follow up investment meeting and the rest of you get a hot steaming cup of jack squat? You spend all sorts of time on it and it doesn’t help you build your business at all.

What if you could pitch a potential client—one that doesn’t have some limited amount of capital they’re trying to preserve—but one that needs help and could use a variety of services, including yours? Yes! Revenues! Why bother with getting investors if you could get cash money in the door?!

NextNY is continuing its series where big companies telegraph their needs to the startup community and you get a chance to win their business. Could it be an ad deal? A distribution agreement? A six figure revenue windfall? It’s up to you to sell them on what you’ve got that suits their needs.

The last NextNY event produced not only a deal with the New York Daily News but a pivot and a new business model for Olapic. (www.olapic.com).

Upcoming NextNY-ABC Event

Pitch the Corp/Biz Dev team from CNNMoney
September 22nd, 6:30pm
Time Life Building, 1271 Avenue of the Americas

CNNMoney the number one mobile financial news site is dedicated to agenda-setting business journalism and financial empowerment that betters the work and lives of its audience. CNNMoney is looking for forward-thinking partners to help us extend our franchise, our products, our connection to our audience, and our reach. We can offer innovative companies a global brand and audience to showcase their technology and capabilities across a platform agnostic stage from mobile to web to connected devices, e.g. tablets and TV.

Pitches should target mobile/connected devices. Your product can leverage all or none of CNNMoney’s content, but your product should be feasible, creative, and innovative and it should enhance the CNNMoney brand.

You pitch should be tailored for CNNMoney but also on hand will be representatives from Sports Illustrated, CNN, The New York Times and People magazine.

Submit your pitch here: http://money.cnn.com/startupevent
(Submissions must be received by September 12, 2011)

Mobile Monday NY: Summer Party on August 15th!

Fri, 05 Aug 2011 18:37:00 -0400

This month, we interrupt our schedule of events normally packed with heated debate, startup pitches, and schooling on the many nuances of our mobile market with something we can all agree on - a PARTY.

Thanks to our generous sponsors at Nokia, we’ll be gathering for conversation and drinks at the Metropolitan Pavilion on Monday, August 15th in the evening.

When: August 15, 2011 at 7:00pm

Where: Metropolitan Pavilion, 123 West 18th Street, 4th floor Gallery, New York, NY

Cost: Free including wine, and beer provided by our friends at Blue Point Brewing Company

Registration is required. Please RSVP here.

Nearest Subway stops: No. 1 at 18th St. or 14th St. stops on No. 1, 2, 3, A, C, E, 4, 5, 6, Q, R, N, W, M, F, or L!

Parking:Central Parking, 180 West 20th Street Icon Parking, 16 West 16th Street

Nokia would also like to take this opportunity to promote the new Mango platform and the partnership with Microsoft.

Blue Point Brewing Company. Ranked #37 in the Top 50 Craft Breweries in the United States, Blue Point Brewing Company has been Long Island’s brewery since 1998. Brewers of World Beer Cup winning Toasted Lager, Hoptical Illusion, RastafaRye, Blueberry Ale and a dozen other craft brews, Blue Point’s traditional 30-barrel English brewhouse in Patchogue, NY produces a complex portfolio of hand-crafted brews that have made them one of the fastest growing microbreweries in the country. The brewery is open to the public Thursday-Saturday, come taste for yourself!

Photo taken by Dean Collins. Barcode Event Recap Moderator Angie...

Wed, 03 Aug 2011 13:38:00 -0400

Photo taken by Dean Collins.

Barcode Event Recap

Moderator

Angie Schottmuller

Panelists

Dan Frommer, Editor and founder of SplatF
Roger Marquis, Founder, 2D Barcode Strategy
William “Chip” Hoffman, CEO, Mobile Tag
Adam Shapiro, Business Development Manager, Microsoft Tag
Taylor Burton, Director of Sales, Augme

Angie Schottmuller provided the following personal recap of the our recent barcode event:

Panel Insights

There’s a growing demand and hunger for knowledge on the topic.
The competition of barcode format/platform differences is somewhat appreciated for technology advancements, but shunned for confusion to consumers.
There are underlying ISO standards and telecommunication factors impacting mobile barcodes that can quickly confuse and overwhelm marketers.
There’s consensus that marketers need to provide contextual assistance beside codes. (i.e. get a reader app, “scan to ____”, back-up alternatives like SMS or links, etc.)
The complexity of testing barcode scannability is growing. (i.e. more readers / mobile devices / barcode types, etc.)
Most industry experts see NFC and 2D barcodes as potential partners/sisters, not replacements, in the mobile channel.
Industry experts don’t fully agree on best practices or the future of mobile barcodes. (Most differences surface between providers/platforms and UX/marketing specialists.)
Although designer mobile barcodes are possible, marketers need to verify if design is necessary and test to ensure design isn’t hindering scan conversion.
There’s an increasing need for large players and marketers in the industry to lead by example on best practices.

Post-Panel Discussion Insights

Many tech-savvy folks are quick to use mobile barcodes without considering purpose or value-add for the user. (This trend seems to align with the fact that most developers also aren’t in tune with UX design.)
Most folks haven’t done testing of codes to ensure scannability.
Many attendees claimed awareness of mobile barcodes, but still were uncertain of how to effectively use them.

Conclusion
We have a lot of work to do to educate each other, marketers and consumers.

Event recaps by others:

Mobile Monday’s State of the Mobile Barcode - A Recap by Roger Marquis (Panelist)
The state of 2D barcode by Dean Collins (Attendee)

Related articles concerning QR Codes and 2D Barcodes by Angie Schottmuller:

Thank you.

This event was made possible due to a generous sponsorship from Goodwin Procter LLP. Thank you Goodwin Procter.

We would also like to thank our moderator, panelists, and attendees for making this sold out event a success.

A special thank you to those who scanned the designer charity: water QR Code created by Delivr. A donation of $5.00 per scan is being made on your behalf by Delivr to charity: water. The offer was limited to attendees of the July25th Mobile Monday Event in New York. Maximum total donation $1000. - David Harper, @davidharper

GSMA Membership is hosting an evening of networking to celebrate...

Wed, 03 Aug 2011 11:54:12 -0400

GSMA Membership is hosting an evening of networking to celebrate Women in Mobile.

Join GSMA on Wednesday 21st September 2011 in NYC from 3pm. The event will begin with an afternoon of inspirational speakers and discussions from women working within the Telecommunications industry, followed by an evening of refreshments in the heart of NYC. What better city to network with the mobile industry’s leading ladies?

The location - Studio 450! As featured in New York Magazine. Our venue is a rooftop duplex with an outside Terrace and 360 degree views of the city and the Hudson River.

Further information and a full list of speakers will be confirmed shortly. Lock this date in your diary now as free tickets will be limited!

Register now to join or for further information please contact membership@gsm.org

Please note in order to attend this event you must register to gain building entry.

Gamification Summit NYC - September 15-16, 2011, New York City...

Mon, 01 Aug 2011 09:44:00 -0400

Gamification Summit NYC - September 15-16, 2011, New York City (http://GSummit.com) is the leading, must-attend event that shows you how to use the power of games to create breakthrough engagement with your customers and employees. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, Scholastic, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses, and will share startling insights, statistics and hands-on workshops at GSummit NYC.

Join us and learn how gamification is rewriting the rules of marketing, product design, customer relationship management, and user behavior–and how you can get your business in the game. Previous GSummit events have sold out within weeks.

Friends of Mobile Mondays save 40% on registration with the code MOMOSAVE40 at http://GSummit.com

Barcode Event - July 25

Fri, 15 Jul 2011 02:06:00 -0400

Our Mobile Monday event on barcodes has arrived. | Event Registration.

Is mainstream America ready for barcodes? Can 2D barcodes be used successfully for marketing? Who’s winning the QR Code versus Microsoft Tag battle of the code formats? Are mobile barcodes a fad or a revolution? Will NFC (Near-Field Communication) kill 2D barcodes?

Come hear industry experts, barcode solution providers, and major retailers (marketing with QR codes) hash out the details for a current and future “State of the Mobile Barcode” discussion and debate.

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

Moderator

Angie Schottmuller
- Angie is a columnist and web strategist skilled in the arts of conversion, e-commerce, SEO, social media, QR codes, design, UX, analytics, and inbound marketing. Angie recently defined the new “online marketing” university curriculum for The Art Institutes and has spoken at SES, SMX, and OMS online marketing conferences. Angie actively curates content on Twitter (@aschottmuller) and regularly contributes to popular blogs including ClickZ, Search Engine Watch, and Jay Baer’s Convince & Convert.

Panelists

Dan Frommer
- Editor and founder of SplatF, a new site covering tech news, with a special focus on mobile. Previously, he wrote for Business Insider and Forbes.
Roger Marquis
- President, 2D Barcode Strategy, a marketing consultancy that specializes in the development, implementation and analysis of 2D barcode strategies and campaigns.
Mobile Tag
- Leading 2D, 1D and NFC marketing solutions company.
Microsoft Tag
Augme
- Augme provides strategic services and mobile technology to leading consumer and healthcare brands.
A major retailer to be announced.

Location

Goodwin Procter LLP
The New York Times Building
620 Eighth Avenue, 26th Floor

Date

July 25 at 7 pm.

Schedule

Doors open at 6:30 pm
Panel 7:00 pm - 8:00 pm
Networking & Drinks 8:00 pm - 9:30 pm

Cost

Free – but registration is required to attend.

Food & Drinks

Provided

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

As part of Goodwin Procter’s ongoing commitment to start-ups, emerging companies and the entrepreneurial community, Founder’s Workbench provides access to critical forms, memoranda, best practices and other resources to enable capital efficient company formation. (http://www.goodwinfoundersworkbench.com/)

The New York Mobile Scene

Wed, 08 Jun 2011 07:49:00 -0400

To view, maximize map to open in new window.

It’s a wikimap so anyone can edit.

Contributed by Tim Gasper, Co-founder, @Keepstream

Enterprise iOS - what works, what doesn’t work, and why?

Fri, 03 Jun 2011 18:30:34 -0400

Monday, June 13th - 6:30pm to 8:30pm

Pivotal Labs - 841 Broadway, 8th floor (between 13th & 14th Streets)

Fresh from the Apple Worldwide Developers Conference (WWDC), App Orchard, Tipping Point’s latest portfolio company, invites you to an Internet Week panel here in New York to discuss the state of Enterprise iOS. Please join us Monday, June 13th at 6:30pm, for an evening with some of New York’s leading mobile technologists and experts on iOS in the Enterprise, including Vivek Nasta, Global Head of Mobility at Thomson Reuters; Rob Mee, Founder and CEO of Pivotal Labs; Chuck Goldman, Founder and CSO of Apperian; and Scott Penberthy; moderated by Art Chang.

We will explore topics ranging from WWDC’s Enterprise-specific announcements to common best practices and notes from the trenches of mobile iOS development, beginning with the focal question:

Enterprise iOS - what works, what doesn’t work, and why?

We will also explore the following: What are companies’ greatest challenges and barriers to entry? How are developers integrating iOS to legacy systems? What are the biggest integration issues? Security issues? What’s still missing for more IT adoption? The panel will conclude with several forward-looking questions: How can we take our shared goals and beliefs to define best practices and identify missing frameworks that will lead to greater success in this area, and how can the open-source community raise awareness about some of these projects?

Attendance is by RSVP only; please register here as soon as possible, as space will be limited: http://apporchardpanel.eventbrite.com

We are very grateful to Pivotal Labs for hosting this event and look forward to seeing you there!

The Muther! of All Hackathons + DevCon

Tue, 24 May 2011 17:27:00 -0400

Friday, June 24 to Saturday, June 25, 2011
Computer History Museum
Mountain View, CA

The Muther! of all Hackathon + DevCon is coming and YOU don’t want to miss it! This will be a real mashup where Hackathon meets DevCon in a fun, informative format! The real world doesn’t focus on a single technology, phone or solution, so neither will the Muther!

Join hundreds of New developers, Experienced developers, Tool companies and Carriers, Investors and other mobile fanatics for a two day adventure of Master Classes, UnPanels, Coding, New APIs, Prizes, a BBQ and more. Innovation trumps sleep. Always.

More information and to sign up:

http://wipconnector.com/wipjam/entry/the_muther_of_all_hackathons

The first 10 people who sign up from MobileMonday New York will receive a FREE ticket to the Muther! Use Coupon Code: MOMONYC (all caps)

April Enterprise Mobile Event Photo Recap See all the event...

Thu, 05 May 2011 14:46:34 -0400

April Enterprise Mobile Event Photo Recap

See all the event photos here: http://www.flickr.com/photos/43105570@N03/sets/72157626507326157/

This event is made possible due to a generous sponsorship from Cisco.

Geoworld Summit Spring 2011 highlights convergence of mobile and...

Sat, 30 Apr 2011 13:46:00 -0400

Geoworld Summit Spring 2011 highlights convergence of mobile and digital out-of-home | Thursday, May 12th

Retailigence and JiWire confirmed to keynote and sponsor the leading northeastern geoweb industry event.

The second Geoworld Summit will bring together 150 geoweb pioneers from all over the US. The event will be held on Thursday, May 12th, at Dumbo Loft under the Manhattan Bridge in Brooklyn, New York.

Here is a discount code for the Mobile Monday NY community: http://geoworldsummit.eventbrite.com/?discount=MobileMonday

The leading northeastern geoweb industry event looks beyond iPhone apps and checkins to the broader impact of location technology on retail, media, advertising and business. The program explores topics ranging from hyperlocal media and geo-tech platforms to digital out-of-home and augmented reality.

Retailigence sponsors the networking reception at the event. The Palo Alto-based company aggregates retailers’ location-based inventory data and makes it available to the mobile and web app ecosystem through an open and free API.

“The summit, with its fantastic lineup of speakers, will be an excellent opportunity for us to share what we are doing and pave the path for things to come,” says Nitin Gupta, VP of Business Development at Retailigence.

Also supporting the Geoworld Summit Spring 2011 is JiWire, the leader in connecting advertisers to today’s on-the-go audiences, using the world’s largest location-based media channel that enables advertisers to identify and deliver ads to audience segments based on a person’s physical location.

Featured speakers include Ted Morgan (Skyhook co-founder and CEO), Matthew Szymczyk (Zugara founder and CEO), Nathan Gill (Outcast co-founder and Chief Revenue Officer), Rahul Sonnad (founder and CEO of Geodelic) and many other thought leaders from different aspects of the geoweb industry.

The Geoworld Summit Spring 2011 is part of Modified Ventures’ Geoweb Forum project.

Modified Ventures is a market development company founded by Peter Verkooijen, a veteran journalist for leading Dutch trade publications in IT, advertising, retail, supply chain, healthcare and industrial management.

Partners on the event include Humble.tv, the Open Geospatial Consortium (OGC), the Location Based Marketing Association (LBMA), GoMio.com and law firm Lombard & Geliebter.

For more information visit:

Program Geoworld Forum Spring 2011

3.00 pm - Doors open

4.00 pm - Session 1: State of the geoweb in New York

Panelists

Jordan Cooper, co-founder and CEO of Hyperpublic
Joe Meyer, President and CEO of HopStop
Hazem Sayed, founder of AskLocal

Guest moderator: Michael Fives, co-founder Grapphic and organizer of the Location Based Apps Meetup in New York

4.30 pm – JiWire keynote

Kevin McKenzie, founder of JiWire

4.45 pm - Session 2: Hyperlocal content

Panelists

Jake Dobkin, founder and publisher of Gothamist
Debra Galant, founder and publisher of Baristanet
Mark Watkins, CEO and co-founder of Goby
Nihal Mehta, co-founder and CEO of Buzzd and LocalResponse

Guest moderator: Laura Rich is co-founder of Street Fight, a media, events and research company focused exclusively on the business of hyperlocal

5.15 pm - Session 3: Location technology platforms

Introduction: Ted Morgan, co-founder and CEO of Skyhook

Panelists

Josh Rochlin, CEO at Xtify
Matt Galligan, co-founder and Chief Strategy Officer for SimpleGeo
Rahul Sonnad, founder and CEO of Geodelic
Boris Bogatin, co-founder and CEO of Nearverse

6.00 pm – Retailigence keynote

Nitin Gupta, VP of Business Development at Retailigence

6.15 pm - Reception starts

6.45 pm - Session 4: Place-based advertising

Panelists

Rob Gorrie, President and co-founder of Adcentricity
Nathan Gill, co-founder and Chief Revenue Officer of Outcast
Stephen Randall, founder and chief executive of LocaModa
John Laramie, founder and CEO of ADstruc

7.15 pm - Session 5: Augmented Reality

Introduction: Robert Rice is founder and CEO of Neogence Enterprises, author of MMO Evolution and Chairman of the AR Consortium

Panelists

Matthew Szymczyk, co-founder and CEO of Zugara
Ori Inbar, co-founder and CEO of Ogmento
Jack Mason, IBM Global Business Services
Elena Silenok, founder of Clothia

Guest moderator: Chris Grayson is Director of Digital at Humble.tv and associate-organizer of the Augmented Reality New York (ARNY) meetups.

7.55 pm - Closing Remarks

George Percivall, Chief Architect at Open Geospatial Consortium

8.00 pm - Reception continues

10.00 pm - Doors close

Here is a discount code for the Mobile Monday NY community: http://geoworldsummit.eventbrite.com/?discount=MobileMonday

Explore every angle of mobile content at paidContent Mobile, May...

Thu, 28 Apr 2011 11:44:00 -0400

Explore every angle of mobile content at paidContent Mobile, May 18^th in NYC.

Join bold-faced names, senior executives and decision makers to engage in forward looking roundtable discussions and news-breaking Q&As. Ever growing speaker roster includes Crowd Fusion, Fox Digital, MLB, Rovio, Tapad and Time, Inc.

Mobile Monday members receive an extra 15% off by using the code PCMM2011.

http://paidcontent.org/event/paidcontent-mobile-2011/register.

Founder Labs NYC

Sat, 16 Apr 2011 09:06:52 -0400

When: May 21 to June 20, 2011, Apply by April 20, 2011
Where: 500 Lexington Avenue, NYC, NY

Founder Labs (FL) is a pre-incubator for new mobile ideas.

If you are looking to start a new mobile venture, build a founding team and validate an idea, join FL. 20 founders form 5 teams, work for 5 weeks, 5 days a week (after-working-hours) to validate a new idea and build an initial prototype. Founders learn key startup lessons from Visiting Advisors and Mentors (from NYC and Silicon Valley) including Fred Wilson (USV), Jim Robinson (RRE), Janet Hanson (85 Broads), Theresia Gouw Ranzetta (Accel Partners) and more.

Apply: http://founderlabs.org/applynyc.html

The Brazilian Market from MobileMonday São Paulo

Tue, 12 Apr 2011 12:08:15 -0400

MobileMonday São Paulo has launched a monthly TV program on YouTube where you can get the latest news concerning the Brazilian market.

Note: For English caption just press the “CC” bottom on the YouTube video.

Here it is the link to see the three videos in sequence:
http://momosp.com.br/2011/03/29/3o-mobiletalk-o-mercado-de-aplicativos-e-novidades-da-3gsm-de-barcelona/

The theme of this program is Applications, Smartphones, Tablets and Computers. In this show is a conversation with Dr. Teacher Cristiana Mattos Assunção (Educational technology Director of Colégio Bandeirantes), Melissa Beltrao (Mobile Director of Yahoo! Brazil) and Martin Restrepo (General Director of MomoSaoPaulo and Director of Editacuja). Also included is a very interesting interview with a taxi driver in Brazil that built his mobile taxi stand showing that you can make it cheaper and reach better clients with mobile technologies. This also shows us that the Brazilian market is changing with users having the power to change it.

If you want to see only the specific parts of the show:

Part 1

http://www.youtube.com/watch?v=-QFI263QdVw

News: Almost 8 million mobile applications downloaded in 2010.

Talk with Dr. Professor. Cristiana Mattos Assunção (Educational Technology Director of Bandeirantes School), Melissa Beltrão (Mobile Director of Yahoo! Brazil), Martin Restrepo (General Director of MomoSaoPaulo and Educational Director of Editacuja): How is the mobile market? How it is used for education? What can we expect from this market?

Special Interview: Orlando Machado Duarte explains how he built a mobile taxi stand with simple tools, making his cost of a radio taxi cheaper and reaching executive clients.

Part 2

http://www.youtube.com/watch?v=mhUQ5wKGR4w

News: Tablet sales reaches 18 million units in 2010.

Second part of the talk with Cristiana, Melissa and Martin: How is the application business? Is there a guide for this business? How can you sell more? Also a first hand look in Apple’s Ipad2.

Part 3

http://www.youtube.com/watch?v=bzCxc4QD9_8

News: Apple shows the IPAD2

Talk with Ronaldo Fernandes about the news and information from the Mobile World Congress with a coverage and showing the presence of Brazil in the Congress.

Enterprise Mobile Event - April 25

Fri, 08 Apr 2011 13:54:00 -0400

Our long-overdue Mobile Monday event on the enterprise has arrived. This event will showcase how companies are building mobile enterprise apps and the tools available to the developers who are building them.

This New York event is part of a five-city US tour with Cisco, the first national tour in the history of Mobile Monday America. The tour kicked off in Austin, TX on April 4th, followed by San Francisco, CA & Boston, MA on April 11th, Seattle, WA on April 18th and finishes in New York City, NY on April 25th.

Speakers

Cisco
Thomson Reuters
American Express
Enterproid
Apperian
Attila

Logistics
Location: The Canal Room, 285 West Broadway at Canal Street
Date: April 25 at 7 pm. Doors open at 6:30.
Cost: Free – but registration is required to attend
Drinks: Provided

Parking:
Quik Park Garage
311 West Broadway
212-925-2539
quikparkgarages.com

Public Transportation
By Subway: Take the A, C or E train to Canal Street (exit at Lispenard St)

This event is made possible due to a generous sponsorship from Cisco.